Luxury goods Design / Mexico City FW2018
Mentors: Creative Directors Alejandra Laviada (Plastic Artist) and Laura Laviada (Ex editor in chief of Harper's Bazaar Mx)
Pantera is a luxury and high end brand that is specialized in handcrafted leather accesories. The brand has 3 divisions, women, men , entertainment luxury goods and home décor.
As a proud Mexican brand their design language and heritage is always inspired by national Artists and Architects which is reflected in a very subtle and elegant way in every product.
Pantera's Craftsmen used to work for Luxury brands who in the 1970's decided to produce in Mexico City such as Cartier, Gucci and Dior, later on the Laviada sisters hired them to create their own brand and atelier.
*All photos and designs property of PANTERA
Luxury goods Design / Mexico City FW2018
Mentors: Creative Directors Alejandra Laviada (Plastic Artist) and Laura Laviada (Ex editor in chief of Harper's Bazaar Mx)
Pantera is a luxury and high end brand that is specialized in handcrafted leather accesories. The brand has 3 divisions, women, men , entertainment luxury goods and home décor.
As a proud Mexican brand their design language and heritage is always inspired by national Artists and Architects which is reflected in a very subtle and elegant way in every product.
Pantera's Craftsmen used to work for Luxury brands who in the 1970's decided to produce in Mexico City such as Cartier, Gucci and Dior, later on the Laviada sisters hired them to create their own brand and atelier.
*All photos and designs property of PANTERA
LECUONA est. 2019
Founder & Creative Director / Monterrey 2019 - to this day
Inspired by my great-grandfather, who established a trench coat factory in Mexico City in the 1960s, I founded Lecuona, a brand that embodies a deep-rooted passion for craftsmanship and design. With five years in business, Lecuona has grown through dedication, resilience, and an unwavering commitment to excellence. My journey as an entrepreneur has taken me across international wholesale expos in New York, expanding the brand’s reach while navigating the challenges of building a luxury label. From design and production to business strategy and brand development, I have embraced the many roles required to lead a growing company, reinforcing my adaptability and creative vision in the ever-evolving fashion industry.
*All photos and designs property of LECUONA
A photo from Fernando Lecuona's atelier back in 1960
Collaboration with silversmiths Talleres de Ballesteros
Video Campaign SS 2020
Winner of "Best product of the year" in the category of rising artisans NY 2021
Collab with renowned influencer Sabina de la Cruz
Making of signature canasta bag
First brand in Mexico implementing Desserto's cactus leather
First brand in Mexico implementing Hydefy's fungi leather, Paris 2024
Wholesale show COTERIE New York 2022, special mention by WGSN
Wholesale tradeshow NYNOW at the Javits Center in New York
Collaboration with Ballesteros jewelry brand
Collaboration with Dog & Co. brand New York 2022
Pop-up store at Muiuk resort in Tulum beach
Collaboration with fashion brand MEND ISSUE
Photoshoot in iconic Acapulco México
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Presenting "Sustainable solutions for leather goods brands"
Latin American Fashion Summit Miami 2022
KEY RESPONSIBILITIES
Overseeing Design & Product Development – Led the design and development of each collection, from concept to final product, ensuring a balance between creativity,
brand identity, and commercial viability.
Managing Production & Supply Chain – Coordinated with manufacturers, sourced high-quality materials, and managed production timelines to maintain craftsmanship
standards while optimizing efficiency.
Wholesale & Trade Show Experience – Represented the brand at international wholesale shows, including in New York, handling buyer relations, order negotiations,
and brand positioning in the luxury market.
Private Sales & Direct Client Engagement – Organized exclusive private sales, cultivated relationships with high-end clients, and adapted sales strategies based
on direct customer feedback.
Creative & Campaign Direction – Led the art direction for campaign photography, ensuring brand storytelling aligned with the luxury market while overseeing styling,
set design, and visual identity.
Wearing Multiple Hats as an Entrepreneur – Managed everything from product development to logistics and sales, learning to navigate the complexities of running
an independent luxury brand while maintaining a commitment to quality and design integrity.
Sustainability & Material Innovation – Championed the integration of eco-conscious materials by introducing Desserto® cactus leather and Hydefy fungi leather
into handbag samples and production. This initiative reinforced the brand’s commitment to sustainability while pushing the boundaries of originality in luxury accessories.
SIGNATURE PIECES FROM 2019 to 2024
LECUONA campaign highlights from 2019 to 2024
Fall Winter 2019 / Spring Summer 2020 / Fall Winter 2020 / Spring Summer 2021 / Fall Winter 2021 / Spring Summer 2022 /
Fall Winter 2022 / Resort 2023 / Spring Summer 2024 / Fall Winter 2024
